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Lavel's avatar

Thanks Gustav — fair point, and honestly the right question to ask on any microcap. The way I separate the two: Karooooo/Cartrack is a broad telematics platform built around powered vehicles, while BeWhere lives at the other end — cheap, low-power tags for non-powered assets (trailers, containers, pallets) that a full telematics unit is usually too expensive to bother with. And it tends to sell through the big carriers rather than against them. So it's less "out-scale the giants" and more "own a niche they ignore."

That said, you've named the real risk: if a broader platform decides to bundle in low-cost asset tracking, the niche gets squeezed. That's the thing I'm watching too.And Karooooo's a genuinely good company — owning the proven, profitable, broader player is a perfectly sound way to play the same theme, just a different risk dial. Nothing wrong with how you're thinking about it.

Gustav's avatar

I think this is an interesting company and sector. The problem for me is knowing, or guessing, where the competition might be in a few years, and whether smaller players like BeWhere will remain as relevant. It might be a very good investment, and I usually like small companies, but in this case I own Karooooo, which is a bit similar but larger. Have you looked at that one? At least the wireless Cartrack tag part seems quite similar.

The highly subjective problem for me is investing in smaller players in a quickly changing landscape, with growing scale advantages and companies offering broader solutions. That is why I chose Karooooo instead of companies like BeWhere and Opter. I don’t know if that is right, but that is how I think about it.

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